Separating yourself from the market can be really important and one of the ways to do that is to position yourself as an expert. Our next webinar on the 17th of March covers exactly this. Join Nema Semnani to discuss this topic.

One of the ways you can build assets is by increasing your contracts that you have as a business, through company stores. Or preferred vendor agreements and improving your gross margins. So by targeting a niche market, what you're doing is killing two birds with one stone, you are being able to kind of be put position yourself as an expert to a specific type of buyer.

What ends up happening is they lean on you for your expertise and knowledge in their industry. And ways you can help them and solve their problems with the types of products we sell, versus considering you like the diamond dozen commodity, where they're like, just give me your best price and pricing you out and 10 other people online.

So the biggest challenge we have in our industry is how do we, how do we separate ourselves from the noise and how do we get out there and position ourselves. So people want to build a relationship with us and they don't want it. They just don't, they're not just coming to us, asking us for the best price.

If you, the minute you start getting into a pricing war, the only person or people that lose are us, because you're just bidding against yourself. So this is a great webinar that we're going to have, where we're going to talk about different ways to separate ourselves from the competition. And once you start doing that, you'll make so much more money.

You'll be able to build longer-term meaningful relationships and you'll add more assets and value to your own business both now. And if you ever want to sell down the road.