Distributors Helping Distributors (vol 30)

How Good Are You At "Thinking Outside the Box"?

We are bringing in a truly one-of-a-kind entrepreneur and "outside the box" thinker - Aaron Perlut, partner of Elasticity, a brand marketing and reputation management firm. Aaron is also the host of "The Loud Out Music Podcast", author of F!!CK Your Formula , lead singer for the band Atomic Junkshot, and Chairman Emeritus of The American Mustache Institute, an advocacy group protecting the rights of all mustached Americans. We will be discussing best practices for "Disrupting a Commoditized Market". Is there a better market than our promo industry? Not sure how to be a disrupter and shake things up to your advantage? Join us as we learn from one of the best who will show us exactly how to make that happen for your own promo business.

Whether you think of yourself as unique, most promo buyers think of us as a "dime a dozen". And promo as a commoditized industry. We have discussed ways to separate ourselves from the competition. Now we will dig deeper into this topic and discuss how YOU can get the attention, and respect, of your buyers and prospects. Whether your promo sales are humming right now or you are looking for new ways to get things rolling again, you're guaranteed to pull a nugget or two from what will be an informative, funny and entertaining hour as we welcome Aaron to DHD!